ABOUT US

GrassRoots Promotion is Nashville’s first promotion company focused exclusively on secondary (small to intermediate) country radio markets in combination with streaming and social media campaigns. Founded in 1996, the company has worked with numerous superstar artists and major labels, as well as dozens of leading independent artists and companies. GrassRoots’ mission is to provide significant exposure for artists in our radio markets as well as on all digital platforms, allowing them to build a solid foundation for touring, streaming, and fan development, and ultimately take their music to a bigger audience.

As the business of music continues to change on an almost daily basis, record labels and artists at every level of the industry are being forced to make significant decisions about how they will adapt to an emerging new business model. GrassRoots is in step with these fundamental shifts, offering our artists the insight and expertise to build careers with deep roots and longevity. Despite the many challenges of today’s industry, there have never been so many promotional and marketing opportunities available to country music artists.