CELEBRATING 30 years!
How We Grow Artists
OUR SERVICES
GrassRoots Promotion specializes in country radio promotion, streaming campaigns, and social media marketing for artists and labels. With 30 years of experience, we provide the tools, connections, and expertise artists need to succeed in today’s music industry.
Artist Management
GrassRoots manages artists internationally with our GPS Artist Management division. Helping artists navigate their careers with decades of experience, the GPS Artist Management team supports their artists with marketing and promotion campaigns that facilitate fan growth and engagement as well as touring, recording, and publishing initiatives. GPS Artist Management represents Aaron Goodvin, Hailey Benedict, The Abrams, and Tim & the Glory Boys.
Radio Promotion
GrassRoots has key relationships with more than 350 country radio outlets across the U.S. and a dozen foreign countries, including leading internet radio and satellite programmers. Our services include Mediabase Activator and Music Row chart campaigns, and promotion to non-reporting US country stations. GrassRoots was honored to be named CRB/Country Aircheck Independent Promotion team or promoter of the year at Country Radio Seminar in 2014, 2016, 2018, 2020, 2023, and 2025.
Streaming Campaigns
From distribution to post-release promotion, GrassRoots delivers full-service streaming campaigns built to maximize visibility, engagement, and long-term growth. We create and submit official portal pitches to Spotify and Amazon Music, pitch directly to Apple Music’s editorial team, and strategically position each release across all major digital service providers. Every campaign includes a personalized streaming consultation covering Spotify, Apple Music, Amazon Music, and Pandora, along with a customized release rollout plan designed to drive real results. GrassRoots also curates its own Spotify playlists, helps artists grow their follower base, and builds targeted pre-save campaigns that generate early momentum and fuel sustained streaming success.
Artist and Label Consulting
Grow your audience and expand your brand with consulting services from industry leaders at GrassRoots. With decades of experience and a track record of success, they will consult with you one-on-one via Zoom meetings that guide you through the intricacies of the ever-changing music business, both from a marketing and creative standpoint. You will leave each consultation with action steps that will provide measurable results.
Fan Development
GrassRoots leads the way in next-generation audience engagement with its partnership with the innovative charitable fan club platform, Be The Fan. Giving subscribing fans exclusive content and experiences, Be The Fan allows artists to create an important new revenue stream while connecting with their fans and inspiring them by sharing and supporting a cause that matters most to the artist. This will build personal connections and a philanthropic footprint that will last throughout their career.
Social Media Strategy & Management
GrassRoots’ Social Media Strategy and Management service provides comprehensive support designed to strengthen artists’ digital presence, cultivate meaningful fan communities, and turn listeners into loyal followers. Through integrated campaigns across Instagram, TikTok, and Facebook, we connect music releases with radio promotion, streaming campaigns, tour schedules, and brand partnerships to create a cohesive, fan-building online presence. We use strategic storytelling and meaningful audience engagement to showcase each artist’s authentic identity, deepen connections with fans, and help turn radio and streaming momentum into long-term social growth.
What Our Clients Say
“GrassRoots has impressed me with their depth of talent, their enthusiastic support, and delivering results. The team rocks!”
David Robkin / Deluge Music / Belles featuring Dolly Parton "Son of Jolene"
“It’s pretty hard to argue with data at least that’s what I think and Nashville has known GrassRoots for 30+ years. They have the relationships to prove it. They aren’t flashy by any means, but that’s because they’re actually out there making the connections and promoting their artists. I’m proud to be a GrassRoots artist. Case in point- my very first radio Single debuted on MusicRow. The radio stations I met through touring have become friends to me, and I have developed real relationships with people in the industry that I know will set me up for long-term success.”
Sofia Lee Davis, Artist
“GrassRoots understands how radio really works. They communicate clearly, respect our time, and set their artists up well for opportunity. When an artist is working with GrassRoots, I know they’re in good hands.”
Jimi Jamm / PD / WCJW / Warsaw, NY
"GrassRoots was amazing to work with! They went above and beyond to ensure my campaign reached its highest potential, and I felt like part of the family every step of the way. Their dedication, communication, and support made all the difference. I highly recommend working with them and am incredibly grateful for everything they've done. I'm excited for the opportunity to work with them again in the future!"
Caryn Dixon, Artist
“I’ve discovered GrassRoots sees to it that the artists they promote are immediately adopted into the GrassRoots family. They ensure they get the best exposure to radio at all levels. And as far as radio is concerned, GrassRoots also includes programmers and music directors in the family atmosphere. We don’t have weekly promotion calls, we have weekly conversations between friends about top quality music.”
Mike Thoas /PD / KFAV / Warrenton, MO
“Working with GrassRoots Promotion increased our tour dates and ticket sales! We always love working with them!”
Mark Miller, Sawyer Brown
"The folks at GrassRoots are wonderful to work with, not only with promotion but with station visits and more! Highly recommend them for whatever promotion needs you may have."
Jim Quinton / PD / WPPL / Blue Ridge, GA
