CELEBRATING 30 years!
Our Roots
ABOUT GrassRoots Promotion
GrassRoots Promotion is Nashville’s premier promotion company focused exclusively on secondary (small to intermediate) country radio markets in combination with streaming and fan engagement campaigns. Founded in 1996, the company has worked with numerous superstar artists and major labels, as well as dozens of leading independent artists and companies. GrassRoots’ mission is to provide significant exposure for artists in our radio markets as well as on all digital platforms, allowing them to build a solid foundation for touring, streaming, and fan development, and ultimately take their music to a bigger audience.
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As the business of music continues to change on an almost daily basis, record labels and artists at every level of the industry are being forced to make significant decisions about how they will adapt to an emerging new business model. GrassRoots is in step with these fundamental shifts, offering our artists the insight and expertise to build careers with deep roots and longevity. Despite the many challenges of today’s industry, there have never been so many promotional and marketing opportunities available to country music artists.
Growing With Country Music Since 1996
Meet the GrassRoots Team
Making Headlines
EXPLORE OUR MEDIA HIGHLIGHTS
GrassRoots Team Biographies
Nancy Tunick
Nancy Tunick co-founded GrassRoots Promotion in 1996 with Teresa Johnston-Chance and serves as co-owner and managing partner where she presently consults artists and record label clients and manages a select artist roster, while directing GrassRoots Promotion’s operations. Nancy previously served as VP Promotion at Asylum Records, VFR Records, and Warner Bros Nashville. Nancy designed the promotion strategies for exceptional and historic single campaigns including Mark McGuinn’s “Mrs. Steven Rudy,” the first Top 10 single for a new artist on an independent label in more than 30 years; Randy Travis’ “Three Wooden Crosses,” the first Christian single to top the Billboard Country airplay chart garnering both CMA and ACM song of the year honors, and “Lost In This Moment,” Big & Rich’s first #1 single, as well as assisting in the design of the strategy behind Blake Shelton’s progression from country artist to cultural icon and involved in the promotion of hits by Dierks Bentley, Brett Eldredge, Eli Young Band, Keith Urban, Sawyer Brown, Diamond Rio, Shenandoah, Alabama, and many more. Her more recent successes include promotion assistance in the launch of the careers of Mitchell Tenpenny and Tenille Arts as well as managing Canadian hitmaker Aaron Goodvin and consulting music icon Pat Boone on his latest releases. Nancy has been awarded Independent Promotion Person of the Year by Gavin Magazine, Music Row Magazine, and the Country Radio Broadcasters and Country Aircheck.
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Nancy began her music career as an on-air personality and music director in various formats of radio that included Urban, Classical, Jazz and Country as well as hosting syndicated Country music radio and television shows following her graduation from Temple University. She currently serves as a mentor at the Nashville Entrepreneur Center and previously served for more than 20 years on the St. Jude Country Cares Advisory Board, consulted Hear The Music Live, a national non-profit that provides concert going experiences to children in residential foster care homes and orphanages, and served on the founding board of the Make-A-Wish Foundation of Middle TN. Nancy is also the Rabbi at Temple B’nai Israel in Florence, AL, serves as President of the Interfaith Council of the Shoals, and is a cantorial singer, composer, author, and motivational speaker.
Teresa Johnston-Chance
Teresa Johnston-Chance co-founded GrassRoots Promotion in 1996 where she presently leads the promotion team as well as manages GrassRoots Promotion’s operations with co-founder Nancy Tunick. Teresa has been involved in the promotion of numerous hit singles including Randy Travis’ “Three Wooden Crosses,” the first Christian single to top the Billboard Country airplay chart garnering both CMA and ACM song of the year honors, as well as hits by Dierks Bentley, Brett Eldredge, Blake Shelton, Big & Rich, Eli Young Band, Keith Urban, Sawyer Brown, Diamond Rio, Shenandoah, Alabama, and many more. Her more recent successes include promotion assistance in the launch of the careers of Mitchell Tenpenny and Tenille Arts. Teresa and GrassRoots Promotion have been awarded Independent Promoter of the Year multiple times by the Country Radio Broadcasters and Country Aircheck.
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Teresa previously served as Radio Promotion Manager at Step One Records where she managed teams for multiple format releases including Country, AC, AAA and Americana. Prior to that, she served as Assistant Chart Director at Cashbox Magazine and as Executive Assistant for TNN/Music City News Awards Show following her graduation from Pace University. Teresa is very active with Autism Speaks and has directed many of the Autism Sings concerts presented annually in Nashville.
Rebekah Clements
Rebekah’s passion for working in the music industry started as a young child. Her first concert at 5 years old was to see Vince Gill and it was then she knew she wanted to be behind the scenes making things happen in some capacity in the music business. The highlight of her career was when she got to present Vince Gill with an award backstage at the Ernest Tubb record shop.
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After college, Rebekah got her feet wet in the music business working at a live music venue in Birmingham, AL before moving back home to Nashville and joining the GrassRoots team as a record promoter. Building relationships and making friends has always come naturally to Rebekah and that's what record promotion is all about. She recently took some time off to have her second son but still helps in the day-to-day duties alongside Teresa and Nancy as the Promotion Director. When she is not working, she is chasing around her two sons somewhere on a soccer field.
Greg Stevens
Greg Stevens is a Gavin Award-winning country music promotion executive with extensive experience spanning radio, records, independent artist promotion, and management.
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Greg began his career in radio, working both on-air and in music and programming at stations in Phoenix, Sacramento, and Albuquerque. He later joined BNA Entertainment, part of the RCA Label Group, as West Coast Regional Promotion Manager, working with artists including Kenny Chesney, John Anderson, and Lorrie Morgan. He also served as West Coast Promotion Director for Mercury Records.
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Throughout his career, Greg has held Regional and Director of Promotion positions at Universal Music, VFR Records, Quarterback Records, and Nine North Records. Now back with GrassRoots Promotion, he works in national MusicRow promotion and is based in Dallas.
Dan Hagar
With more than 30 years in the radio and entertainment industry, Dan Hagar is a dedicated, sought-after and trusted musician and music industry veteran. A former recording and touring artist, Hagar diverted his concentration to implement his artistic talents and knowledge into sound business strategies. During his recording and live stage performing career, he also became a top-notch sales manager. He held sales and management positions with major music instrument retailers (both independently owned and corporate chains) to become a leader in the field. Hagar worked to develop close trustworthy relationships with local radio, talent agencies and venues.
Ashlee Wall
Ashlee Wall is no stranger to promotion, having spent more than six years as a Promotion Manager with GrassRoots Promotion. She also brings over a decade of business management experience across a wide range of industries. Prior to joining GrassRoots, Ashlee served as CFO and Business Manager for a real estate investment company. Her professional background also includes experience in the medical, food service, and information technology industries. Throughout her career, Ashlee’s dedication, passion, and results-driven approach have helped the organizations she serves grow and succeed.
Guided by her faith, family, and commitment to truth, Ashlee is a proud Tennessean who strives to lead a simple, fulfilling, and purpose-driven life. Above all, she considers motherhood her greatest blessing and is incredibly grateful for her sweet-natured son, as well as the family and friends who enrich her life.
Katie Hall
Although Katie Hall is relatively new to the music industry, music has been an important part of her life for as long as she can remember. From family gatherings and road trips to dancing in the living room and singing Shania Twain songs with her sisters, some of her most treasured memories have been shaped by music.
Katie first visited Nashville in 2014 after her mother and sister relocated to the area. As a Canadian experiencing Music City for the first time, she quickly fell in love with its welcoming atmosphere, vibrant community, and passion for live music. Her many visits to Nashville have brought unforgettable experiences and lifelong friendships, and she hopes to one day call Tennessee home.
With more than 10 years of experience in administration and customer service, Katie has worked across the medical, automotive, utilities, and financial industries. She enjoys learning new skills, taking pride in her work, meeting new people, and finding opportunities to help others. She is grateful to bring that same enthusiasm and dedication to the GrassRoots Promotion team.
Outside of work, Katie is a devoted mother to her daughter and a proud dog mom to four furry “children”. Together, they enjoy spending time outdoors and hosting lively kitchen karaoke sessions, often accompanied by some unforgettable dance moves!
Shannon Hall-Sutton
Shannon Hall-Sutton has always had a passion for music and the entertainment industry. Some of her earliest memories include gathering around the piano with her family to sing hymns and listening to country legends such as Loretta Lynn, Conway Twitty, Johnny Cash, and Elvis while working in her grandparents’ garage. At home, artists like Tim McGraw, Garth Brooks, The Oak Ridge Boys, and Shania Twain provided the soundtrack. Although her playlists now span everything from rock and pop to electronic music, country music will always hold a special place in her heart.
Originally from the small town of Keswick, Ontario (known for its ice fishing), Shannon moved to Nashville with her mother in 2014, shortly after graduating from high school. With less than a month to pack and relocate to a new country, the move was both daunting and exciting. While she still misses her family, poutine, ice skating, and snowy Christmas mornings, Shannon considers the move one of the best decisions she has ever made. Nashville has given her unforgettable experiences, meaningful friendships, and opportunities she never imagined—including going backstage at the Grand Ole Opry and meeting Randy Travis.
After arriving in Nashville, Shannon studied Music Business at Volunteer State Community College. She joined GrassRoots Promotion as an intern, assisting with administrative responsibilities while completing her degree. Following graduation, she expanded her experience across social media, streaming, and artist management before being promoted to Radio Tour Manager in 2022. Shannon is grateful to work alongside such a dedicated team and talented roster of artists.
Outside of work, Shannon enjoys spending time with her husband and family, walking her dog, Rocky, attending concerts, photography, and playing guitar.
John Griffin
John Griffin is a multifaceted music industry professional with a distinguished career as a Music Streaming Strategist, songwriter, manager, and co-owner of YN Records. With an impressive portfolio, he has collaborated seamlessly with an array of artists including Chris Lane, James Dupre, Clayton Smalley, Tyler Barham, Justen Harden, and Parker Redmond. At YN Records, John's visionary guidance has been instrumental in propelling his artists to amass a staggering 15 Million streams across diverse streaming platforms, solidifying his reputation as a forward-thinking strategist. Notably, he is also the visionary behind Your Name Ringtone, an innovative line of ringtones that has garnered a remarkable 2.6 million downloads, showcasing his innovative approach to music integration. As a songwriter, John's creative contributions have resulted in over 12 million streams, further solidifying his impactful presence within the industry.
Chris Allums
Chris Allums has over 25 years of experience in finance and business operations.
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After graduating from Duke University, he began his career in venture capital and real estate development. He then moved to Nashville where he has since focused much of his time on the business side of the city’s music ecosystem. He worked at the high-profile business management firm Flood, Bumstead, McCready & McCarthy, and then was hired as CFO of VFR Records. Allums then founded Quarterback Records, one of the first of an emerging model of “virtual record labels” in the industry.
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Allums has extensive experience in artist management, project management, and all areas of business and operations management. He has overseen the business operations of multiple companies to help them build and grow their operations.
Jenna Robson
With close to 20 years of experience in the Canadian music industry, Jenna Robson has established herself as a trusted voice in artist development and career strategy. Based in Calgary, she brings a wealth of knowledge to GPS Artist Management, where she works closely with artists to shape sustainable careers and amplify their music to new audiences.
Jenna spent over a decade at 604 Records in Vancouver, where she played a key role in guiding the success of numerous artists. Her work covered every facet of an artist’s career, from creating marketing campaigns and executing release strategies to overseeing management operations and building brand partnerships. Known for her ability to balance big-picture vision with hands-on execution, Jenna has earned a reputation for being both strategic and deeply invested in the artists she works with.
Beyond label and management work, Jenna has contributed to the broader industry as a board member with the BC Country Music Association, where she helped introduce a data-driven eligibility process for award voting. Her commitment to strengthening the country music community, coupled with her recognition as Industry Professional of the Year at the BC Country Music Awards, reflects her ongoing dedication to the growth of Canadian music.
At GPS Artist Management, Jenna continues to champion artists with a creative, collaborative, and artist-first approach — bringing proven expertise and genuine passion to every project.
Tera Lee Flaman
Tera Lee Flaman is an Alberta-based music industry professional whose superpower is building meaningful relationships. With a strong background in radio and a passion for supporting country artists, she guides them through their careers, radio releases, and the ever-evolving music industry.
Over the years, Tera Lee has worn many hats—singer, songwriter, and musician—earning a CCMA Rising Star nomination in 2004. As a radio personality, she was recognized with five CCMA On-Air Personality of the Year awards, and in 2023, she received the Country Music Alberta Industry Person of the Year award.
She is also an experienced live show producer, having produced 10 CCMA Legends Shows as well as four Country Music Alberta Awards shows.
Now, as an Artist Manager with GPS Artist Management, she works directly Hailey Benedict and Tim & The Glory Boys while overseeing the management division. She serves on the Board of Directors for Country Music Alberta, while continuing to support additional artists at various stages of their careers through consulting and mentorship.
Jules Jaget
Originally from Las Vegas, Jules Jaget brings a dynamic background in executive support, artist management, and creative operations to the GrassRoots team. After spending over five years in Los Angeles working within the music industry, she relocated to Nashville in 2022 and has continued building a career rooted in helping people and businesses thrive.
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Jules launched her company, GoodJuJu by JJ, in 2019, where she created an adaptable service as a trusted virtual assistant and operations partner. Through supporting entrepreneurs, executives, and small business owners, she has provided organization and thoughtful behind-the-scenes support that keeps things moving.
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It was during her time in Los Angeles that Jules deepened her passion for the music industry. While working on a management team supporting artists including The Marías, John Vincent III, Maude Latour, Swsh, and DAISY, her experience spanned artist relations, branding, release planning, scheduling, and live performance support. This exposure solidified her desire to play a meaningful role in an artist’s journey.
Now based in Nashville, Jules is known for her organization, creativity, and the genuine connection she brings into every room she enters. She is excited to bring her passion for people, music, and meaningful growth to the GrassRoots team.
