Our Services

Radio promotion. GrassRoots has key relationships with more than 300 country radio outlets in 44 U.S. states and more than two dozen foreign countries, including leading internet radio outlets.

Radio tours. Our team schedules and promotes meaningful artist radio tours, with live on-air interviews and performances that build fans from both programmers and radio listeners.

Contests and promotions. GrassRoots specializes in creating innovative branded radio contest promotions that effectively tie in with the artist's personal style and demographic audience.

Digital marketing campaigns. Our company is uniquely equipped to supplement a terrestrial radio campaign with high-quality HTML emails, branded web banners, recorded station IDs and single introductions for radio, and other creative digital marketing strategies.

Branded digital content. GrassRoots now develops custom Flash applications, casual games and viral widget applications based on an artist's single or marketing campaign. Recent projects include a trivia game for the BamaJam Music Festival, the ADDY Award-winning interactive game Thinkin' I'm Drinkin', and a contesting widget for a National Finals Rodeo giveaway promotion with artist Bridgette Tatum.

Online marketing program. Our innovative new online marketing services include promotion to country music blogs and music sites, internet radio outlets and podcast programmers.